Product direction
Brief, references and range definition. Frame design and brand system: engravings, temple logo, lens colour, hardware.
From the archive · Product developed by this team
Frames produced by this team
The team that developed product for all four brands of the Hawkers group.
The usual mistakes of producing on your own — samples that miss the reference, missing certifications, timelines that slip — don't exist here. We solved them six million units ago.
Brief, references and range definition. Frame design and brand system: engravings, temple logo, lens colour, hardware.
Production tech pack, materials, lenses and treatments. A physical sample in your hand, refined until you approve it.
Factory management in China, South Korea or Japan depending on the project. Packaging — pouch, case, cloth, box — produced in the same run.
Unit-by-unit inspection: alignment, hinge, lens, finish, printing. Certification, customs and delivery to your warehouse.
Our own eyewear brand: the lab where we test frames, materials and packaging before applying them to client projects. Design, production, campaign — all made in-house.
Full product direction and production for Hills: acetate and metal, sun and optical — from tech pack to campaign.
Production of their sun collections: premium acetate in limited drops, with lens and temple engraving.
Tell us what you have in mind. In 20 minutes you'll know if it's feasible and when it lands in your warehouse.
Let's talk about your project